Watson Adventures: Hunting Culture
Watson Adventures wanted the company’s brand and digital presence to stand out nationally against all rivals. The main challenge was to re-assert the company’s focus on customers and to re-establish its role as the most engaging évocateur of imaginations everywhere.
Ideon’s research revealed hunt customers craved engaging adventures supported by easy online navigation, planning and booking tools. Our strategy retold the brand story in an expression that is truly distinctive from others in the category and crystalized Watson Adventures’ uniquely intellectual and witty personality.
The new logo and emotive visual identity expresses the brand’s human essence and was inspired by historic adventure figures like Sherlock Holmes and Indiana Jones. The Victorian-era wood illustrations are reminiscent of the history that lies beneath each hunt and the brand voice’s conundrum of wit and fun that inspires every Watson Adventure.
We supported the brand strategy by orchestrating a multifaceted public relations, digital media and member communications program which helped the brand to scale nationally and against all upstarts, while commanding a higher price point. Ideon, steadfast about our enduring partnership, observes with the eagerness of clever discoverers the scintillating growth and brand awareness Watson Adventures has rightfully earned.
Tom Watson, Watson Adventures Board Member, Co-Founder, Vice Chairman Emeritus Omnicom, Dean Omnicom University, is a fan, explaining, “Ideon has provided strategic consulting over the last ten years to Watson Adventures specifically helping to grow the business through a unique brand of differential brand positioning. They have successfully rebranded the company on and offline. Their work is in a niche but developing game industry helped Watson Adventures become the market leader.”