Home Matters: Redefining Home
The National Neighborworks Association, one of the Housing and Community Development industry’s main advocacy organizations, wanted to put “Home” on the national agenda and call attention to the role it plays with a new movement called “Home Matters.” Ideon elevated Home Matters from a loosely defined concept to a bold, public-facing and award-winning movement.
We created a new brand strategy, positioning, visual and verbal identity, messaging and website to spark a national movement, empower and unite the industry, show innovative approaches to old challenges, and to electrify philanthropic and public involvement. Our logo is more than just hand-rendered; it is the movement’s first warm point of communication, and the brand language of story mosaics and typography are designed to exude a spirited confidence, affirming the brand’s fearless commitment to its cause.
The result is a simple yet influential brand that launched March 12, 2013, and Ideon is glad Home Matters is challenging the country to bring the true power of Home to all Americans.
Chris Krehmeyer, Chairman NNA-Home Matters is a fan, explaining “I could not speak more highly of the fantastic work that Ideon provided the National Neighborworks Association (NNA) in the creation of the Home Matters Brand. NNA, a modest sized trade association of community development practitioners, had this audacious idea to create a national brand to create understanding, awareness and action around creating home for all Americans. Ideon skillfully, creatively, patiently and professionally worked with us to understand the real concept of a brand and then walked us through a process that culminated in an absolutely fabulous end result. The language, the feel, the tone, the tenor were all incredible. I could not have envisioned a better end result or a better process. I would unequivocally and whole heartedly endorse Andrea and Ideon to anyone in need of help creating a brand.”