Toggling the Mind

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Date: Jun 19, 2014
Category: Business, Culture

Scientists now understand what creates behaviors such as aggression, response to stress, attachment to others, resilience and persistence. This points to a world where we can toggle the pathways of our minds to be less encumbered, more unharnessed, more open to innovation. Think of GE’s new ad that offers a breath-taking future where trees bend into trains and planes sprout wings. Buick and music producer Kurt Hugo Schneider collaborated on a Youtube video that echoes the way the mind connects with cars, forming a rhythm section out of millennials dribbling basketballs, slamming car doors and revving the turbo engine of a Regal GS. If scientists can flip the switches to free our minds, the question is, which brands will take us on the most profound new journeys?