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Markets change; great brands endure.
Ideon answers real branding challenges
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IDEAS | Idealog
What does the future of retail look like?
Virgin Atlantic Airways
Parker
Home Matters
Pearson Education
Ernst & Young
IDEAS | Eidos
Thoughts on when to abandon, abbreviate, or otherwise alter one’s most essential brand attribute
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IDEAS | Eidos
While a CMO can widely spread ideas, you need a Chief Brand Officer to decide what these ideas should be.
International Literacy Association
Union Settlement
Citi Salutes
IEG
MetLife
Naturopathica
D’Agostino Grocery
IDEAS | Idealog
What makes movements go viral? Why do some take off while others flop?
Accion
NYC EDC
IDEAS | Idealog
This just in: You can’t please all of the people, all of the time
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