Every project presents a unique opportunity as well as brand challenges, but solving them helps grow your brand equity and bottom line.

At Ideon, we have a special talent for discovering new territory for the up-and-coming and for energizing brands that have lost their mojo. We have a special love for causes, non-profits and b-corps but have deep client relationships in all sectors. Our experience working with global and local clients—from airlines to automotive, beauty, consumer goods, education, financial, lifestyle, professional services and retail—means we tap cross-sector knowledge to shape customized strategies just for you. See how we’ve sparked possibilities for brands like yours.

These brand case studies feature our unique perspectives, pushing beyond comfort zones, igniting a dialogue with brands and their fans that benefit both. How can we help your brand grow? Tell us more >

ideon branding consultancy nyc nyc edc logo
EDC: Blending Value
Date: Jun 2015

NYCEDC came to Ideon to name, brand and tell the story of the Social Capital desk to power investment for a stronger and more inclusive city for all.

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ideon branding consultancy nyc ila international literacy association reading non profit logo
Date: Jan 2015

The International Literacy Association came to Ideon to brand literacy as an urgent global cause, elevate ILA’s brand and solve for literacy around the world.

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ideon branding consultancy nyc freelancers union logo
Date: Apr 2014

Freelancers Union came to Ideon to strategize its future brand, business direction and growth, amidst a changing competitive and regulatory landscape.

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ideon branding consultancy nyc union settlement logo
Date: Jan 2014

Union Settlement Association, a historically active advocate for East Harlem, came to Ideon to elevate its brand to drive visibility, philanthropy and advocacy.

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ideon branding consultancy nyc met life metlife logo
Date: Jan 2014
Industry: Insurance

MetLife came to Ideon to name, brand and tell the story MetLife Global Impact and its 150-year history of making a positive impact on society.

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ideon branding consultancy nyc leroy merlin logo
Leroy Merlin: Driving Visibility
Date: Jan 2014

Leroy Merlin Italia came to Ideon to analyze USA retail trends and report on American retail innovation to help the brand deepen its customers’ connections.

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ideon branding consultancy nyc citi bank salutes veterans logo
Date: May 2013

Citi Community Development came to Ideon to brand and launch a firmwide initiative to help decommissioning USA service members to become entrepreneurs.

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ideon branding consultancy nyc home matters logo
Home Matters: Redefining Home
Date: Jan 2013

The National Neighborworks Association came to Ideon with the goal to make access to a home and all its benefits a national conversation.

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ideon branding consultancy nyc health insurance case study
Health Insurance
Date: Jun 2012
Industry: Healthcare

A Fortune 500 health insurer came to Ideon to build a new internal brand it could align around, and to launch the brand to fuel competitive growth.

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