Tune into the zeitgeist & tap the latest in Biz, Tech and Culture. Thought-provoking enough to share?

These insights highlight emerging trends in today’s fast-moving world. In a few short words Idealogs tease out fresh perspectives on events likely to impact your brand, customers or business. They will make you think, spark discussion, challenge conventional wisdom and inspire you to new ideas.

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Concert-goers cheer as they watch the performance by 2 Chainz during the Coachella Music Festival in Indio, California April 13, 2013. REUTERS/Mario Anzuoni (UNITED STATES - Tags: ENTERTAINMENT SOCIETY) - RTXYKSG
Sponsoring Festivals

Summer festival season offers brands delicious opportunities to push product to a tightly-packed millennial demographic in a good mood, but beware – but the backlash can be unpredictable.

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Sporting Viewers

Sports events attract more simultaneous viewers than ever, and brands need to jump into the game.

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Watching the Future

Many emerging technology products are inspired by visions first explored in movies, as commerce capitalizes on the brand of The Future.

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Designing Nations

Artists deserve more recognition from their countries for defining the visual identity and brand values of their nations.

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Winter is Coming

Viewers tired of paying for TV channels they don’t want are pirating Game of Thrones, and once pirate-tolerant HBO is cracking down.

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Savvy brands are taking notice of a huge, affluent, but largely neglected demographic—Baby Boomers.

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Styling Substance

Taking the lead from Millennials, you’d think style wins over substance. But the social media generation’s appetite for social responsibility is on the rise.

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Row of Broken Light Bulbs
Inciting Creativity

While it’s true that a supportive and calm environment is needed to drive progress, tension created by fierce competition spurs creative genius and growth.

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Nerve cells, computer artwork
Toggling the Mind

It is a mind-bending time. With recent advances in neuroscience, researchers can affect the inner workings of the brain. What does this mean for brands?

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