About

WELCOME TO IDEON!

A brand is a living thing that needs constant care. Where could your brand be better tended?

We’re a visionary braintrust known for fresh insights and compact branding strategies. We occupy the white space between a strategic consultancy, creative branding and savvy production agencies, providing a smarter, more informed perspective. Tap our new york branding agency expertise to understand the mindsets and markets vital to the success of your brand.

We can take you through the rigor of statistically relevant research, to net the insights you need to guide your business and brand. Or, call on us when you need a full soup-to-nuts rebranding initiative, or when your brand campaigns need more smart thinking and pizzazz to make them truly memorable. From experience in Advertising, Planning, Branding, Research, Naming and Design, we can help your business expand and your brand mean more, because Ideon is where brands grow TM.

As a collective, we build custom teams based on your particular brand needs, so you’re dealing directly with experts in these diverse brand consulting areas. We sincerely love what we do, which means that we will push further, care more and go beyond to get your business and brand to a better vantage point. Our name Ideon is based on the Greek word eidos which means forming perspectives on the world. Ideon is known for our precise and passionate points-of-view. Come to us for the insights that broaden your horizon and build a more meaningful foundation with your customers.

Our brand agency experience spans most industries—from airlines to automotive, beauty, consumer goods, education, financial, lifestyle, professional services and retail—which means we can apply our expertise to give you a better framework for your brand. Contact us for your most pressing brand or business issue, or call us to chat. We’re always up for a great conversation about branding strategies, and the world around us. See a case study >

NICE TO MEET YOU!

Ideon is a seasoned, and highly-integrated dream-team. Who better to tend your brand?

We tap your broader community, culture, and competitive context to impact and inform your brand landscape. From Day 1, we work closely with you to tackle diverse brand, business and audience challenges.

How we think and work is as important as what we do. Each of us brings a different perspective, passion, and expertise for branding to enrich the project partnership. We also fold next-gen technology and production considerations into your brand as it develops along the way. We understand the power of a simple idea well executed to deliver your unique promise.

A brand is not just a story, but a very real experience—one that only lasts when people talk about and relive it. Sounds simple, but the world is full of brand stories that no one remembers. We know how to tap your authentic gems to help your brand gain significance with customers.

photo of ideon team member Andrea Katz
Andrea Katz Chief Ideonista
Andrea is Ideon’s Chief Ideonista—a visionary brand strategist, founder of Ideon, and lover of ideas.... Read more >

Andrea is Ideon’s Chief Ideonista—a visionary brand strategist, founder of Ideon, and lover of ideas. Leveraging 20 years of experience in branding and marketing, she has ignited smart, bold and fresh brands for corporations, non-profits, agencies and the public sector. Andrea’s brand insights originate from her work in diverse industries spanning automotive, beauty and consumer goods; to education, financial services and healthcare; and to media, retail, and technology. She uses her passionate curiosity and deep intellect to spark new ideas, highlight vibrant strategy possibilities and power creative customer solutions that fuel brand growth. Andrea is from Johannesburg. She holds a BA in history and politics from the University of the Witwatersrand, South Africa and an MS in Urban Planning from Columbia University.

photo of ideon team member Alice Lane
Alice Lane Brand Barista
Alice is Ideon’s Brand Barista—a senior marketing strategist, who lives her philosophy of drawing from outside the category to help brands open their minds.... Read more >

Alice is Ideon’s Brand Barista—a senior marketing strategist, who lives her philosophy of drawing from outside the category to help brands and businesses open their minds to up their game. Alice's 20 years of experience working for consultancies and agencies, in-house and independently, across industries from food to finance to fashion, and entertainment to education to engineering, have honed her approach to marketing strategy. She believes that brand and business are the same thing and won’t excel without a powerful vision, meaningful connections with consumers/customers, and a sense of humor. Alice is from Philadelphia, currently lives in London, and speaks Swedish, French, and basic Italian. She holds a BA in french and political science from Vassar College and an International MBA from Chicago University.

photo of ideon team member Valerie Garral
Valerie Garral Brand Barista
Valerie is Ideon’s Brand Barista—a senior strategist with a passion for translating transformative concepts into memorable brand experiences. ... Read more >

Valerie is Ideon’s Brand Barista—a senior strategist with a passion for translating transformative concepts into memorable brand experiences. She has led countless strategy, innovation, architecture, and naming engagements with an eye to building customer traction, cultural currency, and market leadership. Thriving on variety, Valerie enjoys working with Fortune 500 brands and rival upstarts, in sectors as diverse as Food & Beverage, Finance, Media, and Health. Valerie is from Spain. She holds a BA in Art History and French Literature from the University of Michigan.

photo of ideon team member Helen Atkinson
Helen Atkinson Contentista
Helen is Ideon’s Contentista—a meticulous, creative, and highly experienced wordsmith. Her skill in making complex, technical, and even seemingly dull...... Read more >

Helen is Ideon’s Contentista—a meticulous, creative, and highly experienced wordsmith. Her skill in making complex, technical, and even seemingly dull content spring to life is matched by her enthusiasm for finding the sweet spot where clarity and flair join to form a compelling story. Over more than 25 years as a professional writer—as journalist, columnist, PR consultant, and producer of corporate content—Helen has helped companies in an extensive range of industries, from tech to travel and insurance to international logistics, find their words. Originally from Scotland, Helen holds a BA from Oxford University, England.

ideon team-David Miles
David Miles Verbalista
David is Ideon’s Verbalista—a senior writer with twenty years in brand voice, naming, strategy copy, and online advertising.... Read more >

David is Ideon’s Verbalista—a senior writer with twenty years in brand voice, naming, strategy copy, and online advertising. He draws on a comprehensive verbal perspective so every brand speaks clearly. With a love for foreign languages and travel, David has worked on a wide variety of brands including BlackBerry, Bank of America, Glade, Masterfoods, and Unilever to create names, campaigns, and messages that resonate globally. David is from Chicago. He holds a BSLA in Japanese and Business Management from Georgetown University, speaks Japanese and Italian, and has studied Latin, Sanskrit, Dutch, and French.

photo of ideon team member Annie Shepard
Annie Shepard Digitalista
Annie is Ideon’s Commandista—an account coordinator and strategist with a passion for telling a brand’s story through digital media.... Read more >

Annie is Ideon’s Commandista—an account coordinator and strategist with a passion for telling a brand’s story through digital media. She has worked with clients such as American Express, Asphalt Green, and The Wassaic Project on projects that include website development and content strategy. She most recently opened a pop up gallery in Williamsburg, Brooklyn where she managed the gallery’s construction, event calendar, and digital presence in addition to showcasing her own creative work. Annie is from New York City. She holds a BA in American Studies with a concentration in Urbanism  from Wesleyan University.

photo of ideon team member of Sam Cadley
Samantha Choi Cadley Imagist
Samantha is Ideon’s Imagist—a creative director with over 15 years of experience working with premium, lifestyle-driven brands.... Read more >

Samantha is Ideon’s Imagist—a creative director with over 15 years of experience working with premium, lifestyle-driven brands. With a passion for storytelling and visual experiences, she has conceived and implemented branding and marketing initiatives from corporate rebrandings and product line design, to website design and business development. Clients include Ernst & Young, Ralph Lauren/Polo, Gap, and Classic Car Club. Samantha was born in South Korea and raised in New York. She holds a BA in English Literature from Columbia University and studies advertising at Syracuse University’s Newhouse School of Communications.

This is a photo of Ideon's Flutura Bardhi
Flutura Bardhi Futurista
Flutura is Ideon’s Futurista- A cultural anthropologist by training, Flutura’s specialty is in uncovering what motivates people’s behaviors.... Read more >

Flutura is Ideon’s Futurista- A cultural anthropologist by training, Flutura’s specialty is in uncovering what motivates people’s behaviors, a skill that she has leveraged in countless studies on fast-moving cultures, like media junkies, gamers, techies, fashionistas and trend-conscious youth. Flutura’s particularly well-versed in qualitative research approaches. She has designed, moderated, and analyzed numerous studies for a wide range of clients and in the non-profit world for the last 15 years. Flutura holds a BA and MA in anthropology from CUNY Hunter College and speaks Albanian and some Spanish.

ideon team-Joe Gelman
Joe Gelman Contentista
Joe is a jack of all trades and master of one – storytelling.... Read more >

Joe is a jack of all trades and master of one – storytelling. Leveraging digital media, content strategy and brand thinking he is passionate about craft compelling stories that resonate with audiences and inspire action. Beginning at large e-commerce shops such as Ecko, Sony BMG and Everlast he established a strong foundation in pure-play digital marketing. Afterwards he made the lateral move to working as a creator and strategist for the boutique content agency, Honigman Media. In addition he also shares his insights as a Digital Marketing instructor at General Assembly. 

ideon team-loid der
Loid Der Creativista
Loid is Ideon’s Creativista—a creative director specializing in developing comprehensive brand identities and brand systems.... Read more >

Loid is Ideon’s Creativista—a creative director specializing in developing comprehensive brand identities and brand systems. Loid has over 15 years of experience creating strategic brand solutions, from corporate identities, annual reports, and collateral systems, to interactive, environmental, and packaging design. In addition to creating the brand identities for AT&T, Xerox, Vivendi Universal, and The Nelson Mandela Foundation, Loid has also worked with Samsung, MasterCard, CNN, Disney, Coca-Cola and Reebok. Loid is from Los Angeles and studied communication design at Art Center College of Design in Pasadena.

photo of ideon team member Shelly Clark
Shelly Clark Research Insighter
Shelly is Ideon’s Research Insighter—a research analyst with ten years of qualitative and quantitative research.... Read more >

Shelly is Ideon’s Research Insighter—a research analyst with ten years of qualitative and quantitative research, including methodology selection, implementation, statistical analysis and reporting. Guided by her natural curiosity to figure out the “why” behind the data, Shelly has worked on renowned brands including Cadbury-Schweppes, LVMH, United Airlines, Guinness and Sharp. Shelly is from Virgina Beach. She holds a BA in history and political science from Christopher Newport University, and speaks fluent German.

GET IN TOUCH

What’s next on your horizon? And what are your burning questions?

We are here to listen and advise, take on new challenges and brainstorm possibilities. Tell us how we can help your brand grow.

 hello@ideon.agency

+1 212 666 7499

685 West End Ave. New York, New York 10025