• Read our Latest Idealog

    How can the Oscars and other brands manage proactively manage current and future crises?
    The #oscarssowhite controversy and threatened boycott of the Academy Awards over lack of racial diversity is the latest reminder of the importance of building brand equity while the going is good. Read more >
  • EIDOS #2

    As seen in Adweek: The Importance of Nonprofit Branding
    Do efficient nonprofits and effective branding need to be at odds? With the right approach, these two seemingly opposing forces can work in tandem. Read more >
  • Shopping the Black Friday sales?

    With a slow start to the traditionally vigorous Holiday consumer spending season, several brands are distinguishing themselves by offering less, not more. Big Data helps it make retail sense.
    With a slow start to the traditionally vigorous Holiday consumer spending season, several brands are distinguishing themselves by offering less, not more. Big Data helps it make retail sense. Read more >
  • Branding the Future (Part II)

    Even as advertisers may be falling out of love with product placement, Back to the Future Part II shows brands why it pays off
    Brands got a gift from the product-placement gods this week as Doc and Marty McFly come alive again in 2015, bringing with them Pepsi, Nike, and Toyota’s vision of the future. Read more >
  • Introducing EIDOS

    Why your company needs a Chief Brand Officer
    Many of the most powerful brands in the Fortune 100 have a CBO — do you have one yet? Read more >
  • Viewing vertically

    How will you rethink your content for the shape of a phone’s screen?
    Staying ahead of media trends means being ready for anything to change - even the aspect ratio in which your visual content is delivered. Read more >
  • See our new work: ILA

    Ideon rebranded the International Literacy Association, to transform millions of lives through literacy.
    The International Literacy Association came to Ideon to brand literacy as an urgent global cause, elevate ILA’s brand and solve for literacy around the world. Read more >
  • SEE OUR NEW WORK: UNION SETTLEMENT

    Ideon rebranded Union Settlement to drive visibility and philanthropy in service of NYC’s East Harlem community.
    Union Settlement Association, a historically active advocate for East Harlem, came to Ideon to elevate its brand to drive visibility, philanthropy and advocacy. Read more >