• Read EIDOS #5

    Branding is no longer just for brands
    Branding is no longer just for brands. Anyone looking to carve out a promising career, and “future-proof” themselves professionally, will need to focus on treating their personal reputation as a distinct brand name. Making a name for yourself (or standing out) has never been so critical. Read more >
  • Managing Bromance (Brand Romance, that is…)

    What happens when a new partner threatens a brand marriage?
    What if the success of your brand depends, in part, on another brand? No matter how tight the relationship might seem, it’s always subject to change. Read more >
  • See our new work: Leroy Merlin

    Ideon explored retail tech trends with Leroy Merlin.
    Leroy Merlin’s global leadership team came to Ideon to analyze and experience USA retail tech trends to help the brand build a multichannel, reinvented sales experience based on relationships and loyalty. Read more >