• See our new work: Hitachi Capital

    Hitachi Capital approached Ideon to help build a compelling case for transformation in the highly conservative trade finance industry. Read more >
  • Read EIDOS #5

    Branding is no longer just for brands
    Branding is no longer just for brands. Anyone looking to carve out a promising career, and to “future-proof” themselves professionally, will need to focus on treating their personal reputation as a distinct brand name. Making a name for yourself (and standing out from the crowd) has never been so critical. Read more >
  • Managing Bromance (Brand Romance, that is…)

    What happens when a new partner threatens a brand marriage?
    What if the success of your brand depends, in part, on another brand? No matter how tight the relationship might seem, it’s always subject to change. Read more >